Privacy policy

Privacy Policy

Last updated: May 2026

Aurem Home ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or make a purchase.

Information We Collect

We collect the following types of personal information:

  • Contact Information — Name, email address, phone number, shipping and billing address
  • Payment Information — Payment details are processed securely through Shopify Payments and/or third-party payment processors. We do not store your full card details on our servers.
  • Order Information — Products purchased, order history, delivery preferences
  • Browsing Information — IP address, browser type, pages visited, time spent on site, referring URL. This data is collected via cookies and similar technologies.
  • Communication Data — Any messages or enquiries you send us via our contact form or email

How We Use Your Information

We use the information we collect to:

  • Process and fulfil your orders
  • Send order confirmations, shipping updates, and delivery notifications
  • Respond to your enquiries and provide customer support
  • Improve our website, products, and services
  • Send marketing communications (only with your explicit consent)
  • Comply with legal obligations
  • Detect and prevent fraud

Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal bases:

  • Contract — To fulfil orders and provide services you've requested
  • Legitimate Interest — To improve our services, prevent fraud, and communicate about your orders
  • Consent — For marketing communications and non-essential cookies
  • Legal Obligation — To comply with tax, accounting, and regulatory requirements

Cookies

Our website uses cookies to provide essential functionality (such as your shopping basket and checkout), remember your preferences, and analyse site traffic. You can control cookie preferences through your browser settings. For more information, see our cookie banner when you first visit the site.

Third-Party Services

We use trusted third-party services to operate our store, including:

  • Shopify — Our e-commerce platform, which processes and stores order and customer data
  • Payment Processors — Secure payment processing via Shopify Payments, PayPal, and/or other providers
  • Google Analytics / Google Ads — For website analytics and advertising. Google may use cookies to serve ads based on your browsing activity. You can opt out via Google Ads Settings.
  • Shipping Partners — Courier and postal services who deliver your order

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Order records are retained for a minimum of 6 years to comply with UK tax and accounting regulations.

Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal data (subject to legal retention requirements)
  • Object to or restrict certain processing activities
  • Withdraw consent for marketing communications at any time
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

Data Security

We take reasonable technical and organisational measures to protect your personal information. Our website uses SSL encryption, and all payment transactions are processed through PCI-compliant payment processors.

Marketing Communications

We only send marketing emails if you have opted in. Every marketing email includes an unsubscribe link. You can withdraw your consent at any time by clicking unsubscribe or contacting us directly.

Children's Privacy

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us via our Contact page.